An ever increasing number of tourists and investors, primarily from Asia and Europe are set to continue their dominance of the property market in the ski resort of Niseko in Hokkaido, the northern island of Japan.
A number of small Australian companies began investing in the northern ski resort over ten years ago and have essentially 
built it up to what it is today, but the area has started to see an influx of investors from other parts of the globe. “The rest of the world are only now beginning to take note of Niseko. As such, properties here are still affordable but it is not so much about the cost of investment but the propensity for the properties to improve in value that is of great interest,” said Low Su Ming, joint managing director of Asia Pacific Land Bhd (AP Land).
built it up to what it is today, but the area has started to see an influx of investors from other parts of the globe. “The rest of the world are only now beginning to take note of Niseko. As such, properties here are still affordable but it is not so much about the cost of investment but the propensity for the properties to improve in value that is of great interest,” said Low Su Ming, joint managing director of Asia Pacific Land Bhd (AP Land).AP Land has started its initial development in Niseko, to comprise of 69 units of 1, 2 and 3 bedroom luxury apartments in the centre of the village. Low stated most investors had taken long-term positions and are comfortable to enjoy their asset and ride out any short-term volatility.
The sentiment is echoed by LJ Hooker Niseko Resort branch manager, Derek Kennewell who said that if Niseko’s attractions can be elevated to the level of some of the more mature resorts in Europe and North America, we may see big tourism growth numbers, which will drive property investment.
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